What it is?
BB cream has been around longer on the market for women, but now the cosmetics industry comes also with a BB cream for men. It is a day cream where a colored tint has been added and SPF protection against the sun and other substances.
Why it is cool?
The taboo that men do not need to take care for their skin is over. Nowadays more men find it important to radiate health and therefore through the skin to take care against aging. With the BB cream for men on the market, they are doing it very well in the industry. Because it is one cream that contains everything, so it is easy and quick to use.
Does it have future growth potential?
More and more men find their appearance important and that is reflected in the way they take care of it. The solarium is no longer just for woman only, facials are also becoming more common and nail care for the man in no longer a taboo. The BB cream provides the daily care of the skin and they can expand a whole makeup line on it. I think as more men use the product, it will be better known and accepted and that people will look at it as a basic needed cream and not only for the vain man.
http://www.adversus.nl/beauty/huidenmakeup/bb-cream-mannen.html
http://www.trendystyle.net/fashion/backstage/
MILOU SMITS 